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Entering the European headquarters of the United Nations in Geneva: FIRMER explores new perspectives on brand globalization

Recently, General Manager Tao of Yilingnuo Company (FIRMER Sanitary Ware), together with a delegation of female entrepreneurs from Yiwu City, Jinhua City, embarked on an inspection and exchange tour to the United Nations European Headquarters in Geneva. This cross-border business trip not only broadens a new global market perspective for the participating enterprises but also makes the upgrading path from "product globalization" to "model globalization" increasingly clear.