On January 22, the 'Set Sail for Global Trade' departure ceremony, spearheaded by the FIRMER brand, was grandly held at the Huihuang Sanitary Ware Industrial Park in Nan'an. The event was witnessed by Qiu Xueliang, Vice Mayor of Nan'an and Executive Deputy Commander of the City Headquarters for High-Quality Development of Domestic and Foreign Trade, alongside distinguished guests from various sectors. This ceremony was more than just a logistics kickoff; it served as a clarion call for FIRMER's 2026 globalization strategy, driven by the power of brand leadership. A striking fleet of red trucks, proudly bearing the FIRMER brand, roared toward the port in a powerful display of momentum. Valued at roughly 40 million RMB, this first wave of exports sees the initial 10 containers bound for Jordan, Dubai, and across the Middle East-a clear testament to FIRMER's formidable strength and rising prestige on the global stage. FIRMER remains committed to uncompromising quality standards. This export shipment features high-value-added categories, including intelligent thermostatic showers and premium bespoke faucets, all meticulously curated and integrated by FIRMER from over ten top-tier local enterprises in Nan'an. Acting as a pivotal industry bridge, FIRMER spearheaded the establishment of the 'Nan'an Sanitary Ware Accessories Centralized Procurement Center.' By empowering the supply chain with unified brand standards, FIRMER is driving the collective strength of 'Made in Nan'an' to the global stage. At the ceremony, the Nan'an Municipal Government officially presented FIRMER with the 'Nan'an Quality Products Overseas Pioneer Team' flag. Moving forward, FIRMER will continue to leverage its brand leadership to integrate Nan'an's manufacturing prowess with Yiwu's extensive distribution channel resources. By constructing efficient trade pathways, FIRMER is dedicated to bringing high-quality sanitary ware products into households all across the globe.